NDAP

Now Design Architecture Practice

_{Brand Identity Design, 2022
Designer: Yu Meng Shang
Creative Director: Ning Ding}

_{正在设计建筑工作室•品牌形象设计

正在设计建筑工作室由建筑师Ning Ding和我共同发起创建。工作室注重实验性的建筑设计实践，运用建筑思维思考但不局限于建筑输出，希望可以在功能性和艺术性中找到平衡点，通过建筑语言的表达，参与到城市和社区的空间、人文中去。}

_{Now Design Architecture Practice• Brand Image Design

Being Design Architecture Studio was founded by architect Ning Ding and YuMeng Shang. The studio focuses on experimental architectural design practice, using architectural thinking to think but not limited to architectural output, hoping to find a balance between functionality and artistry, and to participate and in the space and humanity of the city and community through the expression of architectural language.}

_{正在设计建筑工作室英文全称为 "Now Design Architecture Practice"首字母缩写为 “NDAP” 同时有 "Ning Ding Architecture Practice 的双关之意。

“正在设计” 是一个正在进行时，同时又是一个瞬间，建筑空间是容纳瞬问的场所，NDAP设计这个瞬问，设计这个时刻，同时设计发生在时时刻刻。以“现在(now)为时间节点，分割过去与未来，过去的所有经历经验塑造了现在的NDAP，“现在〞却不仅为现在设计，建筑本身就是面向末来的设计。

NDAP热衷于思考任何尺度下空间的表达不局限于现有的建筑语言，相信想要取得建筑设计的突破，要打开视野，促进不同学科和不同文化之间的交流，在实践中在尝试平衡和融合艺术性和功能性。建筑最初的形态是庇护所，而这种庇护不只是身体的，更是精神的。建筑应该是存于人与环境之间的介质，作为建筑师，在选择表达的方式之前，应该先了解环境和使用者，就像勒•柯布西耶所说，建筑师首先应该是工程师。当建筑师知道了：What do we wanna give them? What are our intentions towards whatever we are contributing, And what are we contributing？”其建筑设计便会打开新的局面。}

_{"Now Design Architecture Practice", with the acronym "NDAP", is a pun on "Ning Ding Architecture Practice". NDAP designs this moment, and at the same time design happens in every moment. Taking "now" as the time node, NDAP divides the past and the future, and all the experiences of the past shape the present NDAP, but "now" is not only designed for the present but the architecture itself is designed for the future. We believe that in order to achieve a breakthrough in architectural design, we must open our horizons, promote exchanges between different disciplines and cultures, and try to balance and integrate artistry and functionality in our practice. The original form of archi-

the texture is shelter, and this shelter is not only physical but also spiritual. Architecture should be a medium between people and the environment. As an architect, before choosing the way of expression, one should understand the environment and the users, just as Le Corbusier said, architects should be engineers first. When architects know: "What do we wanna give them? What are our intentions towards whatever we are contributing, and what are we contributing? ", their architecture will open up new horizons.}

_{选择正在设计建筑工作室名称的英文首字母缩写 “NDAP〞为品牌视觉设计的起始点。

"Now"

"Design"

"Architecture"

意为现在、设计和建筑

“Practice” 为实践。品牌视觉期望体现在实践中创造出一个容纳纳时间、设计和建筑的抽象意义“place"其至可以说是个" play ground" 它拥有个抽象空间和充分的自由度，其中有各种空间利用和分割的变化、玩法，可以展现无数种“瞬间“的状态。NDAP的品牌视觉希望能展现出其中一个瞬间，一个呈现艺术性与功能性相对平衡状态的瞬间。}

_{The acronym "NDAP", the name of the architecture studio being designed, was chosen as the starting point for the brand vision. The brand's visual aspirations are embodied in the practice of creating an abstract meaning of "place" that accommodates time, design, and architecture, or even a "playground" that has an abstract space and full freedom, where there are NDAP's brand vision hopes to show one of these moments, a moment that presents a relative balance between artistry and functionality.}

_{NDAP期望在实践 (practice）中创造一个抽象意义的空间，或者说是个试验场，因此将“p”作为承载代表时间的 “N’代表设计的“D”和代表建筑的 “A” 的载体 “N” “D” 和 “A” 在其中进行空间分割的尝试，就像建筑在被设计之前首先会确定其建造范围地点，给出空间的平面示意图，随后在不断尝试中实现有限空间内的无限分割、建造方式的可能，品牌形象的视觉意象也来源于此。}

_{NDAP expects to create a space of abstract meaning in practice, or as a testing ground, and therefore uses the capital letter "P" as a symbol to carry the "N" for time, the "D" for design, and the "D" for architecture. The capital letter "P" is used as the carrier of "N" for time, "D" for design, and "A" for architecture, in which "N", "D" and The "N", "D" and "A" are used to try to divide the space, just as the building is designed to determine its construction scope and location and give the plan of the space and then to realize the infinite division of the limited space and the possibility of construction methods in the continuous attempts, and the visual imagery of the brand image of the architectural studio being designed comes from this.}

_{由于四十五度倾斜组成的夹角是一种相对稳定的结构，在建筑结构设计中也较为常用，恰好“N”的字形结构本身存在倾斜的线可以改动成四十五度倾斜，而“A〞可以在转向后得到单边倾斜的夹四十五度角，使二者可以在视觉上有序排列。

"D"和 "A” 根据“P〞的轮廓走向迸行调整和减法处理，统一视觉整体的疏密美感“A”经过旋转后出现横线，也弥补了

“p〞的空间中没有横向分割方式的情况，同时紧贴“p"轮廊的下横线，与其他紧贴“p”轮廓的线一起，使“p”的字形走向更清晰，同时给整个标志图形带来一种类似浮雕的立体感。整体而言，标志图形中的D中容纳了 “NDA” “NDA”也塑造了它们之间相互成就.}

_{As the angle of forty-five degrees inclination is a relatively stable structure, it is also more commonly used in the design of architectural structures. The angle of forty-five degrees of inclination, so that the two can be arranged in visual order.

"D" and "A" are adjusted and subtracted according to the contour of "P" to unify the overall visual aesthetics of sparseness, and "A The horizontal lines appear after the rotation of “A,” which also make up for the lack of horizontal division in the space of "P", and the lower horizontal line that is close to the outline of "P", together with other lines that

are close to the outline of "P The lower horizontal line which is close to the outline of "P" together with other lines which are close to the outline of "p", makes the direction of clearer, and brings a three-dimensional feeling similar to relief to the whole logo graphic. On the whole, the "p" in the logo accommodates the "NDA" and the "NDA" shapes the “P” and the "NDA" shapes the "P".}

^{(n+d) ⋅ ing}

^{(n+d) ⋅ ing}

NDAP